Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
Grow Your Customer Base –Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.
Generate Leads at Low Costs –Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.
Encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.
Consists of using a special tracking code to place cookies on the browsers of people visiting your website, and then serving ads to those with that cookie, specifically, on the Display and Search network.
Social information or networks in generating, targeting, and delivering marketing communications. … Social advertising can be part of a broader social media marketing strategy designed to connect with consumers.
Display advertising is nothing more and nothing less than advertising on digital channels.