AN INSIGHTFUL INTRODUCTION TO DIGITAL MARKETING

Welcome! If you are curious about Digital Marketing and want to attain more knowledge about it, you have come to the right place. In this era of developed technology, almost everything has become digital. With the inception of the digital era, the inclination of consumers towards the traditional methods of marketing and purchasing has undergone a paradigm shift.

The advent of internet has opened up a plethora of opportunities for businesses. People refer to the internet for every aspect of their daily life. The internet has facilitated the consumers to surf the web in order to find the product they want to purchase and arrive at a purchase decision.

Therefore it has become substantially important for marketers to maintain a strong digital presence in order to rapidly gain the interest of the consumers.

How do you define Digital Marketing?

Typically, businesses use a number of channels to promote their products/services and captivate the attention of the consumers and entice them to make a purchase. Digital Marketing can be defined as the marketing efforts which a business makes to promote its products/services and build its brand using a digital platform.

Why you should learn Digital Marketing?

• Digital Marketing encompasses a wide range of activities such as Search Engine Optimization (SEO), Email marketing, content marketing, affiliate marketing etc. thereby opening you to the possibilities of various career opportunities.
• Once you are well versed with the concept of Digital Marketing, you can start your own projects.
• Corporations are seeking for candidates with digital skills. Learn Digital Marketing and gain a competitive advantage.
• The field of Digital Marketing is flexible in nature and you are bound to be exposed to a broad set of skills which will enable you to work

under any domain of Digital Marketing.

• A Digital Marketing certificate on your resume will eventually help secure better job opportunities.

Importance of Digital Marketing for Businesses:

• Digital Marketing is the most cost-effective and measurable way of promoting your brand when compared to traditional marketing.
• Digital Marketing enables you to measure the real time results of your ads and edit in real time.
• As most of the people spend a majority of their time on the internet, Digital Marketing enables you to reach out to the customers at a place where they spend a large portion of their time.
• Building a website, managing social media posts have become user friendly with an easy User Interface (UI)
• Digital Marketing allows you to get to know your target audience, identify their needs, and build trust & credibility on a broader scale than traditional marketing.